DL1961 is a global premium denim brand that is carried in hundreds of stores. The brand was founded in 2008 using XFIT LYCRA, a fabric it has patented. XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed. Being one of the leading denim manufacturers, DL1961 create sthe highest quality denim that’s good for you and for the planet. Constructing your jeans start with weaving premium, eco-friendly fibers into custom-blended yarns and high-retention fabrics.