EMI JAY

In 2009, Julianne co-founded Emi Jay with her mother, creating a brand rooted in bold femininity and brought to life through coveted hair essentials. Since its inception, Emi Jay has evolved to offer hair care products that are not only effective and reliable but also effortless and fun to use, making styling a joy.

In 2025, Emi Jay is thrilled to reach a major milestone: launching in Sephora. This exciting new chapter signals a period of growth and visibility, allowing us to share our signature products with even more customers who are passionate about both hair and self-expression.

With an ever-expanding product line and a loyal, engaged community, Emi Jay has grown into a leading force in the hair care world, now available at top retailers such as Revolve, Selfridges, Bloomingdale's, Urban Outfitters, and, of course, Sephora.